We help brands build communities people actually care about.
Social media doesn’t fail because brands aren’t posting enough.
It fails because most brands talk at people instead of building something with them.
At Common Ground, we help founder-led and purpose-driven brands turn social media into a place of connection, trust, and long-term growth - not noise.
The Problem With Most Social Media?
Most brands are doing everything they were told to do: posting consistently, following trends, chasing reach, tracking likes and views
And yet…
Nothing really sticks.
Audiences scroll past.
Engagement feels shallow.
Growth feels fragile.
That’s because social media has become transactional - optimised for visibility, not belonging.
Our Belief
Brands don’t grow because they post more.
They grow because people feel something.
Community isn’t a tactic.
It’s the foundation.
That’s what we build.
What We Do
We specialise in community-led social media management for brands that care about longevity, not quick wins.
Our work sits at the intersection of: brand strategy, storytelling, and human connection.
We don’t chase trends.
We don’t inflate vanity metrics.
We build social ecosystems that people want to return to.
HOW WE WORK
Strategy Before Content
We start by understanding your brand properly:
What are your values?
Who is your audience?
What are your long-term goals?
No templates. No assumptions.
Brand Voice & Narrative
We define how your brand sounds, not just what it posts.
We define a clear positioning, consistent messaging, and a voice that people recognise instantly.
This becomes the backbone of everything we publish.
Content That Builds Trust
We create intentional content designed to: educate, humanise, and invite connection.
Not everything is designed to go viral.
Everything is designed to mean something.
Community-Focused Growth
Growth doesn’t come from posting alone.
It comes from engagement, dialogue, and showing up consistently.
We focus on the relationship between your brand and your audience - not just the numbers.
Insight, Not Just Reporting
You won’t receive bloated reports full of meaningless data.
Instead, you’ll get: clear insights, honest feedback, and strategic recommendations.
So you understand why your brand is growing - not just how fast.
Who Do We Work With?
We partner with: founder-led and purpose-driven businesses
You’ll be a good fit if you: care about brand integrity, want long-term growth, value clarity over hype, and see social media as part of your brand, not just marketing
We don’t aim to work with everyone.
We aim to work with the right people.
All partnerships are bespoke and retainer-based, designed for sustainable growth.
Working with Us
We take on a limited number of clients at a time to ensure: depth of strategy, quality of execution, and strong relationships
There are many agencies that can post for you.
Very few will care about how your brand feels, not just how it performs
Common Ground exists for brands who want to build something that lasts.
If that aligns with how you want to grow, we’d love to hear from you.